When you run a business and have a website promoting that business content writing that is SEO friendly should be the first thing you think about. Whether you use your website for information and promotion or you use your site to sell your product, having it optimised will help gain more trust from Google resulting in trust from your clients and customers.
Search engine optimisation is not all about increasing traffic to your site, it is also about ensuring that the traffic to your website is relevant and converts into business. Now you may think this is easy but increasing the traffic to your site and reaching a high position in search engines is actually just the beginning.
The first stage of SEO is to establish what the most popular organic search phrases are to drive traffic to your website. Once this is established you can start to form an idea of the work that is needed to get you ranking.
Let Brands Exposed advise you on exactly what you need.
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The Content
Content writing is a must when it comes to optimising your site; this is because Google reads your site. If you have nonsensical, irrelevant information of your pages search engines will not be able to establish what your company is trying to inform about or sell.
You must keep all of your content fresh and unique to keep your visitors coming back. This can take time to research and then create well-written pieces that ultimately represent the authenticity and professionalism of your site.
With a Brands Exposed bespoke content writing package we will work hard to create content for your site, either specific pages chosen by you or you can allow us to access the site and recommend which pages to improve.
Tags & Meta Data
Having your company name in the title tag is always a good idea as it allows search engines to identify your business. However, search engines give preferential treatment to sites with relevant title tags that identify page content and subject.
It is also essential that every webpage have its own set of unique Meta data. These also help search engines get a better grasp of how your website is structured.
Search engines work by determining the hierarchy structure of your site by using the HTML coding. You can help them achieve this by using <h1> tags to point out the main topic/header of the page then follow this with <h2> to <h6> tags.
Brands Exposed can write your title tags and Meta data to work alongside the SEO content with <h1> tags to signify what your site is about to search engines and push you up the ranking ladder.
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