For years Google has been a one legged table that could crash at any minute, with 97% if their revenue coming from Google Adwords it’s been a long time coming for Google to push their way into selling online display ads.
Google has already seen a great boost in revenue from selling these new display ads such as graphical and video ads on its YouTube site and thousands of other websites hosting these videos.
This has quickly become Google’s second largest form of revenue after the small image ads appearing in the paid results.
Larry Page (Google’s CEO) confirms that revenue has already reached 5 billion per year and they expect this to become a major revenue driver over 2012.