Having a good public relations strategy is essential for online PR firms looking to maximize their customers, according to an expert. David Smith, CEO of the Interactive Media Retail Group, said companies have the opportunity to complete e-commerce would be "Left Behind".
"They must go where the customer is to convince [people] that the convenience and opportunity on the net so rewarding to walk into a store," he added.
He described the figures predicted a ten percent growth per year in electronic commerce as "conservative" and noted that, with sectors of the economy such as banking and utilities between the areas of circulation transactions online, economy of the entire line would be over anyway. "
A recent study by the Boston Consulting Group showed the value of the online economy in the UK amounted to £ 100 000 000 000 in 2009 and represented 7.2 percent of gross domestic product gross domestic product - more than construction or transport .