Online PR UK specialists can consider using social media, led to an average age demographic, as over 35 year olds join the social networking scene.
It is according to Tom Smith, managing director of Global Web Index, commented on the brand's online Internet Advertising Bureau and social media workshop, held in London on 28 September.
"The main growth areas are 35-44-45-54 and 55 + age groups," the expert said, describing the media "well formed".
People who are interested in attracting Russian public can try marketing through online videos, the specialist noted the country's population was a "very market-oriented video."
In reality, professionals suggested employing the half was a good option to use the news, and many sites offer material for the nation.
While social media platforms can be more attractive to citizens of the old generation, the age, the United Kingdom recently reported 6400000 people over 65 have never been online.