The impact of social media for business on the Internet is considered an industry event in partnership with the Internet Advertising Bureau (IAB). Media140 held in central London, brought together some of the biggest brands in the industry and agencies to assess the possibility that Twitter and other social networks in real time has to offer.
The board, chaired by the IAB's marketing director Kieron Matthews, the right to 140 characters, you can change the font? So advertisers to discuss Twitter, where Robin Grant suggests that social media is a way to action online PR management only "a continuous speech," without the modern meaning of press releases to editors of spam. "
Nuria Garrido panelist also noted that social media can give players a range of marketing services revenue opportunities, but companies need to understand what is important to them.
Seabourn and Scott said: "Twitter is like word of mouth on crack."
Earlier this month, comScore published data showing that Internet advertisers are increasingly using social networking sites to reach consumers, with 13.8 billion ad impressions for inclusion in these August pages.