If your just starting out trying to rank your site the first process you will need to manage will be imputing the correct Meta data so Google will associate your website with the correct keywords, thankfully all the tools you need are available online.
Keyword research
Google have the best tool around to help with Meta data, this was originally designed to help people put together successful PPC campaigns but has transformed into one of the most useful tools on the web for any optimisation campaign. Follow the link to use the tool and make sure you sign in using a Google account to get the best results.
Using this tool is simple, just type in the most generic phrase related to your market and the chosen page you wish to create your Meta Data for, so if the page is about “dining furniture” type this in and then tick the box which says “only show ideas closely related to my search terms”, this will ensure you don’t get lots of suggestions that will waste your time!
You will now have a large list of keywords showing how many times they were typed in to Google.co.uk in the previous month, by clicking on the wording “local monthly searches” you will put them in order of largest to smallest. You should now choose the best phrases related to the Page and embed them into the Meta Title.
How many characters can you use?
Google only reads 66 characters of the Meta title of each page including spaces and grammar, making sure you get the widest range of keywords and phrases in as possible will help the page be found for more variations of the theme.
You should follow this onto your Meta description, Google only read 150 characters so this needs to include all the key phrases you want to rank for but should be written in an enticing way to help increase your click through rate once you are ranked.
Meta Keywords, should you bother?
Meta keywords are no longer read by Google but they do help with other search engines, so a small comprehensive list will always help keep your sites coding tidy!
If you would like a full in-depth report on what you should be targeting contact our team via the form on the contact page and we shall be in touch.
Good luck on increasing your rankings!