Being a small business and spending money on SEO can be a scary investment, not knowing what will work, what to target and what you need to do to get ranking higher in Google will be the downfalls of any SEO campaign. Our team have put together some information about cost effective SEO strategies
Set down some goals
Making sure you set down your goals from day one will make sure you don’t end up working day in and day out but never achieving much at all, choose your targets carefully, whether this be rankings or traffic goals. Setting down your goals before you start will make sure you achieve something at the end.
Choosing effective search terms that can rank
Use the
Google keyword tool to find the best phrases to push for, as a small business starting out in SEO you should always start your ranking strategy pushing for long tail key phrases that can be rank faster and give more predictable results.
Using the Google keyword tool is simple, just put in the most generic phrases to your market and tick the box which says “Only show ideas closely related to my search terms”; this will make sure Google only give you longer tail terms related to the strongest term in your market.
You need to find phrases with 3-4 words that are highly relevant to your products and website; this will give you a sound foundation to work towards.
Choosing Meta titles and descriptions
Placing the correct phrases in your Meta data is essential for Google to understand what your pages are about, as Google only read 66 characters you will need to make sure each page is targeted to the higher traffic driving phrases but are highly relevant to your page to help increase conversions.
Optimised on-page content
As with Meta data you will need to place content on each of your internal landing pages, each page needs a good 400-500 word article incorporating all the phrases in your Meta tag but also introducing other longer tail phrases which will help the site rank for more phrases.
Refreshing content through Blog posting
Google need to see update content to make sure your site is constantly giving useful information to its users, you can use your blog to not only please Google but also target new long tail phrases to increase the amount of rankings for your site, whilst writing can take time this is a free way to build Google rankings.
For more information about our cost effective
SEO strategies contact the team via the form on the contact page.