After the biggest year of Google updates, 2012 is looking to continue the trend and Google seems to be keeping the Panda updates coming, keeping up to date with the latest updates will ensure you keep your hard earned Google rankings.
Google has always like sites with lots of useful relevant content but it’s not just about chucking tons of new SEO articles on daily, Google wants to see quality over quantity now and this means no more sloppy written content from uneducated foreign sources!
In 2012 we expect to see a continuation of updates aimed at refining the panda update giving more emphasis on Brands, larger brands will get more favour in the rankings. Also the algorithm will be degrading sites with poorly written content and giving sites with better placed more useful and refreshed content higher rankings. Proving again that content is king but as usual quality will outweigh quantity.
Sites filled with adverts and links designed to just click visitors straight away from the page will start to see more drops in their rankings soon.
Filling your website with useful reviews, tips and question answering content will be the key to keeping your site refreshed with useful relevant information.
We wish you the best with you Google rankings in 2012.