Link baiting is a geeky word that gets chucked around by all experience SEO bods, surprisingly it’s not widely used as a good resource for gaining good quality, thematic and relevant text links. Here is a little guide that explains what link baiting is and how to produce a good link baiting strategy.
To really produce a good link baiting strategy is important to understand how this fits in with any productive
SEO campaign.
The definition of link baiting
A link bait is primarily textual based content that is placed into a site to attract links due to the nature of the content, this can be a new article, blog post, advice or just a point of view that may get other websites attention, the main idea is to get people reading and interested so they point their visitors to your page.
As the world of internet marketing has moved on, blogs and social networking sites have become a great way to get your opinion seen, all it takes is a juicy article, sometimes even controversial to get people sharing your link. This can sometimes be the fastest way to build some good numbers into your inbound link profile.
Using link baiting as a link building technique
The main ways to use this technique is to find a current affair, question or controversial subject and write your point of view on the subject, you can then publish a brief synopsis about your article using social media sites or blogs; this will of course be picked up by the masses.
Of course this means all good link building techniques will usually be generated through
good article writing, in most cases this will need a good creative copy writer who can spin a subject and create a diverse and critical point of view to get people interested.
A great article will not only help your natural link profile but can also provide good traffic and brand awareness.
What should you write about to get interest?
Most news on the web will usually be duplicated time and time again, the main point you need to cover is to keep the link baiting article current, current controversial affairs will always get re-syndicated if the article is full of juicy points of view and controversial information.
In most cases the best way is the use the current up to date news from good quality news sites with related information to your industry.
The quicker you can publish a new point of view on a current news affair the more links and traffic you will gain.
Controversial points of view
Of course controversial information will get syndicated but always be aware that articles will be read and can cause offence, steer clear of publishing information with slanderous comments, swearing and material that may cause unrest. The main thing to understand is the article should be written in a third person point of view in a controversial way but make sure you don’t offend.
Why will people link to you?
The whole idea behind Google is people will naturally link to useful , relevant, informative and interesting information, the more readers enjoy your article the more they are likely to share the article, making sure the article can be shared using Facebook, LinkedIn, blogs and email will give you a higher chance of getting some good relevant backlinks. Making sure your site is ready for bookmarking is a must for any successful link baiting campaign.
Professional vs. Cool
Depending on your market you will need to keep to a base theme throughout you link bating campaign, if you want to be professional then really you should be publishing, useful and informative information, if you’re lucky enough to have a fun site with an interesting subject then funny and cool information is the way to go, The consistency of your campaign will make sure you keep the readers coming back and syndicating your information time and time again.
Can a link baiting campaign work for you?
Link baiting can work for any company with something useful to offer, you need to find the ideal audience and write to that audience, stick with the theme, whether professional or quirky and success will follow.
In summary
The clear message here should be Link baiting is the best way to gain high numbers of useful relevant links that will not only help with Google organic rankings but also get some traffic to your site.
For more information about how Brands Exposed can help produce an effective link baiting campaign contact the team via the form on our contact page.