Undertaking a link building campaign can be a daunting task if you don’t know how to measure the results, any link building company should provide a full report explaining what links have been built, the quality of those links and the results those links are delivering, here are a few things to look for when measuring your link building results.
PageRank of the Link
Having a link from a high ranking site is fantastic but not if the link is embedded on a low level internal page that passes no PageRank over to your site, check each page to ensure it has its own PageRank. This can be seen by downloaded the SEO MOZ tool bar and checking the PageRank in the Mozilla Firefox browser.
Domain and Page Authority
PageRank is a good indicator but this can be masked, using the SEO Quake toolbar and the SEO MOZ toolbar will help you see the characteristics behind each link, each page is assigned a domain and page authority which allows you to see how power the link is, having a high domain authority is important but also make sure the page authority where the link is placed is going to pass over some link juice to you.
Download the SEO Quake tool bar here.
Amount of outbound links of the page
SEO quake will show you how many outbound links are on the page that link to you, if the page has a high page authority but links to hundreds of other sites this will devalue the power of your link, to understand more about how the link can be devalued follow this link.
How many unique linking domains do you need to succeed?
Just undertaking a campaign can be useless if you don’t know how many links you need to catch-up and beat the competition for you chosen terms, once you have downloaded the SEO MOZ tool bar you will be able to see what the competition has and what you need to succeed, try using
www.opensiteexplorer.org and test yourself against the competition, this will give you a massive insight on what you need to succeed.
Measuring the result of your link building campaign
Of course rankings are the key to measuring results but also checking the other major factors are important. Keep an eye on how many new links you are building each month and how quick you are catching up, this will help you gauge the timescale when you can expect to be ranking.
Keeping a close eye on the quality of the links that are built will make sure you are keeping in line with what Google need to see, our team stick to a strict criteria which follow our internal guidelines on what Google perceives to be a good link.
· Thematic to the clients industry
· PR 0-5
· Domain/Page authority verified
· Website owner verified
· Anchor text availability on the page
· No more than 50 outbound links
· Audited monthly to ensure links don’t drop out
Of course make sure you get a full monthly report showing all links that have been built, where they come from and where they point too.
We hope our guide helps you on your way to internet success.
For more information and an in-depth analysis of your market contact our team via the form on the contact page and we shall get in touch.
Good luck with your rankings!