When speaking to most SEO companies all you will hear about is link building but let’s get the basics sorted first, Google is a textual search engine and as such you need to give it what it needs to understand what your site is about, this little guide should help you on your way to optimisation your on-page factors.
Making sure the critical points are sorted first will help you on your way to a successful campaign.
Choosing and implementing Meta data correctly
The first point of call for Google is your Meta data; this tells Google what your site is about and what phrases you are hoping to eventually rank for.
The first point of call should be keyword research, it’s pointless putting in phrases that no one is searching for; using the Google keyword tool will help you find related phrases with good traffic. Click here to use the Google keyword tool.
Start by typing in the most generic phrases related to your market, then tick the box saying only show related phrases, this will give you a full list of terms related to your search market.
Google only reads a maximum of 69 characters when reading your tags, ensuring these are used well and push towards as many phrases as possible is of upmost importance.
Writing your Meta descriptions should be easy, Google read up to 150 characters in this section, this should be quirky and attention grabbing while keeping the targeted keywords in the wording.
On-Page SEO copy
Content is king as Google is a textual search engine, making sure your sites pages are talking about the page subject is important but you also need to include key phrases people search for, again using the Google keyword tool will help you write
SEO copy around targeted phrases.
H tags
Google put more relevance on certain text placed within your site, these are known has header tags, usually place in bold and coded up with your HTML this will help Google understand the main phrases the page wants to rank for.
Site Structure
Google need to be able to read your pages, ensure your links are index-able will make sure Google can crawl the site properly, stay away for flashy applications like Ajax and JavaScript to ensure Google can read your site.
In Summary
Our little guide will make sure your site is relevant and your pages are optimised; now it’s time to start your link building campaign!
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