Content is king, Google need to see what your site is about, the keywords mentioned in your site and that you keep your site up to date with new relevant information about your subject, not only will this help with your Google rankings this will also help build your websites longer tail search visibility.
Where to start?
Start by using the Google keyword tool to understand what phrases people search for in your market, you will always find hundreds of variations that you site can be found for, click on the following link to view the Google keyword tool.
Start by typing in the most generic phrase in your market, tick the box that says “Only show ideas closely related to my search terms” this will make sure the list only gives you related terms and not un-useful suggestions, click on the wording “local monthly searches” to put this in order of highest traffic volume to lowest. You will now have a great list to be able to put your
SEO content development strategy in place.
How to choose the phrases
Your home page will need to be made up of the higher traffic driving phrases; this will make sure the page has the highest chance of ranking and gaining the visitors from those searches. Each page on your site will need to gear towards the targeted phrases to ensure the correct page ranks in Google.
For updated and refreshed monthly content you will need to target longer tail variations, this will give your website a good diverse growth in longer tail phrases and open the website up to thousands of searches.
How should SEO content be written?
Ideally, each article should be a minimum of 350 words, contain the search phrase/phrases the article is designed to rank for but also be written in a unique and enticing way to make sure it engages your readers whilst pushing sales through your site.
Internal linking structure
Google loves to see internal links, use some of the phrases in each of your articles to link to the most relevant page about the subject, this will give you more internal power and help Google crawl the site better while increasing internal PageRank.
We hope our little guide explains how to develop a content strategy for your site. For more information about how Brands Exposed could help your develop your content strategy contact the team via our form on the contact page.
Good luck with your Google rankings.