Longer tail keywords are the backbone of any SEO campaigns success, they are quicker to rank for, open the site up for thousands of rankings and can offer faster more predictable results in any SEO campaign, here is a little guide how to find longer tail keywords for you market and what’s needed to take your share of the massive pie!
Long tail key phrase definition
A longer tail key phrase is a variation of the main generic term, if you wanted to be found for longer tail “furniture” phrases you will end up targeting phrase like “buy furniture online”, there are thousands of variations of each generic search term and these phrases make up over 90% of all traffic in search engines each month.
Keyword analysis
Finding the right longer tail keywords to target is simple using Google’s own keyword tool, click on the link below to start your analysis.
Type the main generic search term you try to rank for in the box that says “enter one keyword or phrase per line”, then tick the box that says “only show words related to my search terms”, this will make sure the tool gives you a long list of longer tail key phrases related to your top level search term.
Click on the wording “Local search results” this will then put them in order of traffic volumes (best to worst), the idea is to target phrases with mid-level search volume but a higher chance of quick rankings.
How to target your chosen terms
Once you have chosen your terms there are several ways to target;
· Target an internal category page related to the term
· Target a specific product related to the term
· Write a news article related to the search term
Each way will help supply longer tail rankings but getting the visitor the most relevant page will help turn your visitor into a conversion.
Meta Data and content
Each longer tail phrase will need the usual Meta data and content you would usually use to make sure Google associate the page accordingly.
Longer tail link building
The best form of link building that will help your website grow fast organically, deep link building using longer tail phrases will help the site appear naturally powerful as well as giving your inner pages strength whilst building up the power of the overall site.
We hope our longer tail ranking guide will help you on your way to success, for a full in-depth analysis of your market and the competition please contact our team via the form on the contact page.