Optimising your websites Meta tags can be a long drawn out task, it’s kind of like eating runner beans, no one wants to but we all know they are good for us! SEO experts agree that Title Tags are the most influential part of on-page SEO.
What are title tags for?
In Simple terms, Title tags are the primary source for Google to understand what the page is about. Not only do search engines use this information to identify what the website is about, they will also appear in the search results and be viewed by your visitors.
Finding the right phrases
Finding the correct title tags for your page is simple, use the
Google keyword tool to find the most relevant title tags for your page. Type in the most generic phrase related to your page into the box which says “one keyword or phrase per line”, and then tick the box which says “Only show ideas closely related to my search terms”; this will make sure each phrase is relevant of not a useless suggestion. By clicking on the wording “local search results” you will put the phrases in order of largest to smallest traffic volume.
Choosing the phrases
Choosing the phrases is important, each page needs to be unique and strictly targeted to the page, so if the page is about dining furniture, there is no point pushing in phrases like oak drawers. Making sure you label each page up correctly will ensure Google rank the correct page.
What does Google read?
Google only reads 66 characters of each Meta title, this includes spaces and grammars, making sure you use the keyword toll to get in as many related phrases will help the site rank for longer term key phrases.
How do Google show title tags?
Google show each title tag when serving up your page, this title tag will appear as the blue link searchers can click on when your page is served up.
Best practises for title tags in ecommerce websites
Using our simple guidelines will help you create good useful Meta titles which are keyword relevant, start by using as many relevant exact match key phrases as possible within the 66 characters available, ending with the brand name as the last characters.
The position of the keywords help Google understand which is the most important phrase for the page, Google always put more emphasis on early text whether its meta data or on page copy, so make sure the most important phrase, which should be the higher traffic driving phrases is at the forefront of the Meta title.
When websites start with branded search terms at the beginning of the Meta title it sends out a signal to Google that you are more interested in ranking for your own brands rather than generic search terms.
Applying secondary key phrases in Meta data is important, some companies like to keep each page unique but this will not help increase longer tail traffic.
Summary
Give your pages as much chance as possible to rank for as many phrases as possible, title tags for ecommerce websites are a must but don’t forget to remember to market your brand at the end of each page.
For more information about title tags for ecommerce websites contact our team via the form on the contact page and we shall get in touch.