With Google bringing Google+ into the world of SEO it’s important to understand the impact if will have and how it will benefit your site. Google first brought social authority into the ranking matrix just over two years ago, confirming that Facebook, twitter and YouTube videos will help organic rankings.
Google+ works in a very similar way to Facebook likes, using simple matrix to understand if people like your site it obvious to Google as an indicator of how many people find your site useful and liked using your service etc.
Taking away such a high emphasis on link building has long been on Google’s agenda but this is just one more step to help Google understand if people truly find your site useful and engaging thus stopping SEO companies just using link building techniques to increase domain authority and topple the rankings.
This will mean sites that have been ranked for years but have poor design; bad usability and massive bounce rates will find it harder to maintain their hard earned Google rankings.
Google+ may be simple to manipulate but in the long term this should help webmasters and site owner realise that having an ugly unusable site is no use to Google users.
For more information about how Google+ can work for you contact our team via the form on our contact page and we shall get in touch.