If you looking in to link building, no doubt you will have come across the term “link popularity”, many sites publish information trying to explain what this term means using lots of technical jargon, it really is quite simple.
What is link popularity?
Link popularity is an indication of how many websites are linking to you, this term does not put any weighting on the authority of those links just purely the numbers of votes you receive from unique linking domains.
Try using this tool,
www.opensiteexplorer.org, and this site will show you how many links you have and most importantly your link popularity by showing you how many unique domains link to you.
Why is link popularity important?
Let face it, the more reference’s you have the more likely you are good at what you do, using
www.opensiteexplorer.org you will be able to check out your link popularity against your competitors.
Usually you will find a good solid trend that companies with more link popularity will be ranking higher and for more search terms.
Link popularity vs. good quality links
As above, numbers do matter, having more credible results than your competitors will of course help your rankings, however, this does not mean you should go out on the web and get any old website linking to you.
When undertaking a link popularity campaign you will need to ensure these new links come from quality, relevant websites linking to you in a natural way.
Anchor text link popularity
Any link building campaign will need to be based on thematic and targeted anchor text, this mean the phrases you wish to rank for should be the hyperlink that links to you, making sure there is a diverse mix of related phrases will ensure Google feel your link popularity profile is natural.
How many links do you need?
By understanding what your competition have, this should show you the gap between yourself and the competition, you will need to put together a plan to catch-up in a steady progressive campaign to catch-up and beat your competitors.
An important point is not to move to fast too quickly, overbuilding to many links will flag Google and could even give you a Google penalty.
In Summary
Numbers do matter but not if they are poor quality, you should increase your link popularity using thematic websites with Good domain authority.
We hope our little guide helps you understand what
link popularity is and how you should approach a careful and strategic link building campaign.
For more information about Brands Exposed link popularity packages, contact the team via the form on the contact page.