If you have decided it’s time to embark on a comprehensive SEO campaign you need to make sure the SEO experts you hire knows what they are doing, asking a few simple questions can help you make the right choice for your company.
How much experience does the SEO expert have?
Since the start of SEO there have been many self-taught so called Guru’s that profess to be able to get a website high in the Google rankings, the main point that should be asked is how long you have been doing SEO and get some proof of results on the success of their campaigns.
As Google has developed over the years so has SEO, understanding the SEO expert’s foundations and what they have achieved will help you understand whether they can help you succeed.
Does the SEO expert understand the basics?
SEO involves many factors but the main three have always stayed the same;
· Site structure and how Google crawl your site, having a technical understanding of what Google need to be able to read your information is essential.
· On-Page SEO such a Meta data, H tags and readable content ensure Google know what your site is about.
· Off page SEO such as link building, domain authority and online reputation will help the site grow its own domain authority.
· Content refreshing, Google need fresh information to read to understand your site is keeping up to date.
Having a one pronged attack will not help the overall SEO approach; all aspects need to be covered to ensure a good natural growth in traffic and rankings.
Proven record of success
Most SEO companies will have a great sales person who can talk a great SEO game and make lots of promises that may not be achievable, get some references and case studies to ensure the company’s results backup their boasts.
Understanding your market
Does the company understand what your market and what you need to achieve your goals, of course an SEO expert will not know every market and this should mean an initial consultation should take place so the SEO expert can develop the right strategy for you.
A good understanding of the bigger picture
Any company will want to push for rankings and traffic; this may not be what is needed for you, targeted traffic that will convert into the main goal is essential for success.
Can the SEO expert work within your capabilities?
Most SEO companies will need changes to be made to your site but some companies don’t have the capabilities, ensuring you know what changes need to be made before you start will ensure you don’t incur expensive development costs later.
Does the company communicate its work and results?
Some companies like to keep clients out of the way of what work is projected, this should be a sure sign that they are not confident in what they are doing, making sure there is a set plan with monthly reports will ensure you know where you are and the next steps that are being taken to achieve your goals.
In Summary
Any SEO expert should be asking questions about your company and what it needs to achieve to get your desired results whether its traffic, rankings or increased conversions. Asking the right questions before you commence will save money and time.
For more information and a free SEO audit contact our SEO experts via the form on our contact page and we shall be in touch.
Good luck with your SEO campaign.